I reluctantly admit that I watch “Keeping up with the Kardashians.” There, now that’s said and done!
I enjoy watching the Kardashians mostly to see what they are wearing and I was very interested in Khloe’s new fashion line called Good American, “a denim focused fashion brand designed for a curvier, sexier and stronger shape.” It seemed like such a great idea, a niche that was long overdue — jeans and denim products for women of all body types.
Intrigued by the idea, I checked out the Good American website and was shocked at the prices of their clothing. I decided to write a brief email to Good American:
“I love the concept — jeans for women of all sizes and body types. It’s very disappointing that this concept couldn’t also include jeans for women of all incomes. They are too expensive for the average consumer. Nice try but I can’t afford to buy them and neither can the majority of my friends.”
I was pleasantly surprised to receive the following reply the next day:
Thank you for contacting us. We understand your concern in regards to the pricing of our product and appreciate your feedback. We strive to create jeans with an optimal fit. Doing so requires the most advanced fabric and construction available which comes at a premium price point. GOOD AMERICAN is dedicated to having a positive impact on the community, pledging to sustain the manufacturing of jeans in the United States. Our jeans are manufactured here in Los Angeles using premium imported fabrics. If you any other comments, please do not hesitate to reach out to us. Best,
The GA Squad”
My response was as follows:
Thanks for your prompt reply. I’m glad that Good American jeans are made here in the USA and I understand that having them made here certainly costs more than having them made in another country. I also understand you use quality products and strive to get the best fit for all shapes; however, I wonder how much it costs per pair to make them and what the profit margin is. I am aware that you have to make a profit and don’t want to compromise the quality of these jeans, but the prices seem exorbitant.
I’m 5’10” tall and my body is athletic but still curvy, so I was looking forward to trying on a pair of Good American jeans. I have trouble finding jeans that fit well but I don’t want to try on Good American jeans because I know that I won’t be able to afford them. I presently buy Calvin KIein jeans and they are half the price of Good American jeans.
I’m thrilled that Good American has taken the initiative to make jeans that fit a wide variety of body types, now they need to make jeans that fit a wide variety of income levels.
Maybe you can forward this email to Khloe so she can check with her team regarding strategies to lower the prices. Perhaps shop for “premium imported fabrics” that are less expensive or buy fabrics made domestically, or maybe have a special seasonal sale temporarily reducing the price.
I really appreciate the thought behind Good American jeans (no pun intended) but unfortunately they are way out of my price range. I guess I’ll just wait for a sale at Nordstrom’s or maybe Khloe and her staff at Good American can figure out how to lower the prices without compromising the quality of what I’m certain are fantastic jeans.”
Unlike my first email to Good American, I was not surprised that I didn’t receive a response.
Perhaps Good American’s jeans are so expensive because as stated in the website “It takes one hundred hands to make one pair of Good American Jeans.” Hmm, I don’t think so!